Our story

It was 2011, I was a Manager of a faucet company and I had a heart attack at the age of 40!

That's how I came into contact with 'Magnesium Metal', yes, because they implanted three 'STENTS' in me, which allowed me to continue living!

This was the first time I wore it. Afterwards, driven by curiosity, I began to deepen my knowledge of this metal — yes, because I was curious to 'Know it'. Finally, thanks to it, and to those who began to use it in surgery, because it is a bioabsorbable Metal, I was able to undertake the path that led me to conceive the Mag1, the first bracelet in the world made of metallic magnesium.

It literally entered my mind! It changed my life!

When I saw it for the first time, it was near Modena, in the heart of the Motor Valley, in a company that had some pieces of this metal that were used to make very expensive racing car parts. I took one in my hand, I was astounded by its lightness: I was experiencing a new sensation — the weightlessness of a metal object, the sensation to the touch, the ephemeral brilliance.

Yes, because magnesium oxidizes very quickly, changes its characteristics, loses its brilliance, spontaneously cedes its 'Beauty' to other natural elements.

This produced a paradigm shift in me, where the value of things is appreciated with emotions and not with conventions!

But this is only the beginning of the story. The rest, if you wish, you can find in these links: